Signs have been placed in the streets around the complex stating that cold callers are not welcome.

The initiative is designed to allow residents to feel safer in their homes and help prevent doorstep crime.

“Residents at Roadside have told us they don’t want to receive cold calls and unsolicited visits, so we have established the No Cold Calling Zone to give a clear message to businesses,” said Councillor Helen Loughran, Convener of the Environment and Climate Change Committee, which oversees the work of Trading Standards.

“Unscrupulous traders will target vulnerable residents offering services like gardening and roofing, using misleading or aggressive tactics. Any work done is often very expensive, poor quality or left unfinished.

“We work closely with Police Scotland to address doorstep crime and protect our residents.”

Inspector Susan Rae of Police Scotland said: “These zones are one of a range of methods we use to tackle bogus callers.  They can help prevent vulnerable people falling victim to bogus callers and rogue traders.

"The existence of a zone can deter callers in the first place and it gives residents the confidence to refuse to deal with a cold caller and close the door on them.”

The zone signs have details to allow residents to report any cold callers in the area, and any incidents will be investigated.

Anyone with concerns about rogue traders, can call the Advice Direct Scotland helpline on 0808 164 6000 or visit www.consumeradvice.scot/ Advice from Trading Standards is:

• Don’t let cold callers do any work on your home.
• If you think you may need some work doing, get three written quotes from reputable firms.
• Do not be pressurised into handing over any money or paying money into company bank accounts.
• Do not make any large payments upfront.

Roadside retirement complex is run by the council, providing sheltered accommodation for older residents and people with disabilities.